On-Page vs Off-Page SEO

When it comes to search engine optimization (SEO), there are two distinct types of techniques used: On-Page and Off-Page. Both of these techniques have the same goal of increasing a website's rankings in search engine results, but they use different strategies to accomplish this aim.

What is On-Page SEO?

On-Page SEO is the practice of optimizing individual web pages within a website in order to rank higher and earn more relevant traffic from search engines. On-page SEO focuses on optimizing content, HTML source code, page titles, and internal links in order to improve a page’s relevance for specific keywords.

What is Off-Page SEO?

Off-Page SEO, on the other hand, refers to techniques used to increase a website's position in the search engine results page (SERP). This includes activities such as link building, social media promotion, content marketing, and directory submission.

By utilizing both on-page SEO and off-page SEO tactics, website owners can maximize their chances of achieving higher search engine rankings and increased website visibility.